A digitally extended audience experience offer to your event doesn't require travel time or ecru accomodation costs. Whether it's time-rich and penny-poor, or money-meh but time-treasured, live-streaming solutions can extend your audience not just to add diversity and opportunity but opens up the world in terms of not requiring flights across continents to be present. A consequence of a bigger audience is greater reach for you message. So should you charge for tickets to your extended audience?

Events are not cheap to host. The overheads of venue, audio visual, staging, seating, catering and wifi are substantial before the speakers and keynote invites have been considered plus there's the catering and refreshments required to sustain your attendees. On top of this there's the staffing. Well balanced audio visual provision is only achievable with a competent audio technician. The costs mount up. What do you have to show for your investment by the closed of the day? 

Is there a distinction between clients, customers, audience and crowd? Are friends, follows, fans and subscribers all equal? Who are your advocates, influencers, peers and stake holders? The lines are frequently blurred. Everyone fits into a specific demographic, data defines us in the 21st Century. Understanding starts with knowing the segments your customers belong to. Where are they when not being in your audience?