Some like to party. Other can't stand a crowd. Some live a single life. Some embrace the family experience. Some live close by to work, school and family. Some need babysitters. Others know life will continue once the darlings have flown the nest. Some are house bound, Others have issues accessing public transport. What prevents you reaching your audience?
Audience Spectrum Pen Portraits
Explore the profiles
You can find out more about the each of the 10 culturally active segments below, further information about behaviours, attitudes and preferences for arts, museums, and heritage organisations is available on @AudiencesAgents website following the 'Read More' buttons for each pen portrait.
Trips and Treats
Home and Heritage
Up Our Street